To help get youngsters the AT&T smartphone they deserve for the holiday, we created Kent Wesley, the world's #1 Facebook attorney to help them make their case. Featuring personalized video build from the users Facebook profile, each unique video introduced star witnesses and expert testimony to make their case.
Each video could be shared with the community and parents in order to build public opinion to sway the case in the defendants favor.
Awards
2012 Cannes Lions - Bronze (2)
2012 D&AD - Winner
2012 One Show Interactive - Nominee
2012 One Show Entertainment - Silver Pencil
2012 One Show Entertainment - Bronze Pencil
2012 The Webby Awards - Nominee
2012 AICP Next Awards - Shortlisted
2012 Clio Awards - Silver
2012 Clio Awards - Shortlist
2012 Communicator Award
Role: Creative & Design Direction
Agency: BBDO
Partner: The Famous Group