To advertise the upcoming psychological thriller Identity, Sony Pictures challenged us to immerse the audience into the film to prepare them for what they will experience in theaters. The result was a first-of-its-kind website that threw traditional user experience out the window and introduced visitors to a non-linear interactive journey through the multiple personalities of the subject of the film. This experience introduced many techniques that became standards in site design and animation in the years to follow.
2004 Key Art Awards - Peoples Choice Award 2003 WMA - Standard of Excellence 2003 Cannes Cyber Lion - Bronze 2003 Flash Film Festival - Winner 2003 Clio - Integrated Marketing - Bronze 2003 Web Award - Standard of Excellence 2003 HOW Interactive - Outstanding Achievement FWA Site of the Month
Role: Art Direction & Design Agency: Big Spaceship