Brackets by Six-Year-Olds

AT&T challenged us to come up with something different for March Madness,
so we decided to leave the bracket building up to the real experts. Six-year-olds.
What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. This project later grew into AT&T's "It's Not Complicated" campaign.


2012 Cannes Lions - Shortlist (2)
2013 ONE Show Interactive - Bronze
2012 ONE Show - Shortlist
2012 Kinsale Shark - Gold
2012 Caples Awards - Gold
2012 Caples Awards - Silver (2)

Role: Creative & Design Direction
Agency: BBDO