AT&T challenged us to come up with something different for March Madness, so we decided to leave the bracket building up to the real experts. Six-year-olds. What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. This campaign later grew into AT&T's current "It's Not Complicated" campaign.
2012 Cannes Lions - Shortlist (2) 2013 ONE Show Interactive - Bronze 2012 ONE Show - Shortlist 2012 Kinsale Shark - Gold 2012 Caples Awards - Gold 2012 Caples Awards - Silver (2)