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Sony Pictures Identity

To advertising the upcoming psychological thriller Identity, Sony Pictures challenged us to immerse the audience into the film to prepare them for what they will see in theaters. The result was a first-of-its-kind experience that threw traditional user experience out the window and introduced visitors to a non-linear interactive journey through the multiple personalities of the subject of the film. This experience introduced many techniques that became standards in site design and animation in the years to follow.

Awards

2004 Key Art Awards - Peoples Choice Award
2003 WMA - Standard of Excellence
2003 Cannes Cyber Lion - Bronze
2003 Flash Film Festival - Winner
2003 Clio - Integrated Marketing - Bronze
2003 Web Award - Standard of Excellence
2003 HOW Interactive - Outstanding Achievement
FWA Site of the Month

Role: Art Direction & Design
Agency: Big Spaceship

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