To help get youngsters the AT&T smartphone they deserve for the holiday, we created Kent Wesley, the world's #1 Facebook attorney to help them make their case. Featuring personalized video build from the users Facebook profile, each unique video introduced star witnesses and expert testimony to make their case.
Each video could be shared with the community and parents in order to build public opinion to sway the case in the defendants favor.
2012 Cannes Lions - Bronze (2) 2012 D&AD - Winner 2012 One Show Interactive - Nominee 2012 One Show Entertainment - Silver Pencil 2012 One Show Entertainment - Bronze Pencil 2012 The Webby Awards - Nominee 2012 AICP Next Awards - Shortlisted 2012 Clio Awards - Silver 2012 Clio Awards - Shortlist 2012 Communicator Award
Role: Creative & Design Direction Agency: BBDO Partner: The Famous Group