Altoids wanted to re-imagine their digital experience to become something as bold as their mint was strong. So we created the Altoids Entertainment Extravaganza, a year long online Coney Island sideshow hosted by real sideshow and carnival performers. Each month we debuted new songs, dance numbers, crazy characters and games all centered around the theme. This helped solidify Altoids reputation for producing fun, unique and often first-of-its-kind content.
2007 ADDY - Gold
2007 ANDY - Bronze
2007 Webby - Double Honoree
FWA Site of the Day
Role: Creative Direction, Design